About Us

We don’t worship the template. We celebrate the ones who color outside the lines, polite, not obedient.

This Is For You.

This is for the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently and have no respect for the status quo. The ones who know that to be great is to be misunderstood.

Founders’ Note

“I built 31 Tabs for my crew - people I love who never fit tidy boxes. Clothes that "get it", make you feel seen. We keep it clean, cheeky, and unbelievably comfy. Be kind. Be contrary. Be you.” - Jess

The Manifesto

• Normal is overrated.
• Rules are drafts. Edit them.
• Kind > loud. But both is fun.
• Progress > perfect.
• Comfort is a right, not a flex.
• Your algorithm ≠ your taste.
• Make trouble. Be kind.